Registration summary
ConferenceICIMCAS
ModeStandard / Physical
ParticipationListener
Registration fee$155.00
Bank charges (5.8%)$8.99
Total payable$163.99
Includes all bank processing charges — the amount above is exactly what will be charged.
Benefits of Registering as Listener
Access to Conference Sessions
Networking Opportunities
Certificate of Participation
Invitation Letter Support
Conference Kit / Materials
Access to Keynote Sessions
• Conference Session Tracks •
SDG-Aligned Research Themes
ICIMCAS conference tracks support global knowledge exchange, innovation, and sustainable development priorities across diverse disciplines.
01 Integrated Marketing Communications Frameworks +
This track explores innovative frameworks for developing integrated marketing communications strategies that align with organizational goals. Emphasis will be placed on the synergy between various communication channels and their impact on brand messaging.
02 Strategic Brand Management +
This session focuses on the critical elements of brand consistency and strategic brand management in a competitive marketplace. Participants will discuss methodologies for maintaining brand integrity across multiple platforms.
03 Multi-Channel Marketing Strategies +
This track examines the effectiveness of multi-channel marketing strategies in reaching diverse consumer segments. It will highlight best practices for integrating traditional and digital channels to enhance consumer engagement.
04 Advertising and Promotion Mix Optimization +
This session delves into the optimization of the promotion mix, including advertising, sales promotions, and public relations. Attendees will analyze case studies that demonstrate successful promotional strategies.
05 Digital Marketing Innovations +
This track investigates the latest innovations in digital marketing, including emerging technologies and platforms. Discussions will focus on how these innovations can be leveraged to enhance marketing effectiveness.
06 Campaign Management and Communication Planning +
This session addresses the intricacies of campaign management and the importance of effective communication planning. Participants will explore tools and techniques for executing successful marketing campaigns.
07 Consumer Engagement Strategies +
This track focuses on strategies for enhancing consumer engagement through personalized marketing and interactive communication. The role of consumer feedback in shaping marketing strategies will also be discussed.
08 Media Strategy and Cross-Channel Analytics +
This session examines the development of effective media strategies and the role of cross-channel analytics in measuring marketing performance. Participants will learn how to utilize data to inform media planning decisions.
09 Marketing Metrics and ROI Assessment +
This track emphasizes the importance of marketing metrics in assessing the return on investment for various marketing initiatives. Discussions will include methodologies for measuring marketing effectiveness and ROI.
10 Brand Messaging and Creative Strategy +
This session explores the relationship between brand messaging and creative strategy in developing compelling marketing campaigns. Participants will analyze successful case studies that exemplify effective brand storytelling.
11 Omnichannel Strategy Development +
This track focuses on the development of omnichannel strategies that provide a seamless consumer experience across all touchpoints. Attendees will discuss challenges and solutions in implementing cohesive marketing approaches.
