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ICWAOCJ · Registering as Listener

International Conference on Web Analytics and Online Consumer Journeys

14 - 15 Jan 2027 Vancouver, Canada Standard / Physical Participation
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$115
virtual · $175 in person
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Registration summary

ConferenceICWAOCJ
ModeStandard / Physical
ParticipationListener
Registration fee$175.00
Bank charges (5.8%)$10.15
Total payable$185.15
Includes all bank processing charges — the amount above is exactly what will be charged.

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• Conference Session Tracks •
SDGs
SDG-Aligned Research Themes

ICWAOCJ conference tracks support global knowledge exchange, innovation, and sustainable development priorities across diverse disciplines.

SDG 8 - Decent Work and Economic Growth SDG 9 - Industry, Innovation and Infrastructure SDG 12 - Responsible Consumption and Production
01 Innovations in Web Analytics +
This track explores the latest advancements in web analytics technologies and methodologies. Participants will discuss how these innovations can enhance the understanding of consumer behavior online.
02 E-commerce Strategies for Enhanced Conversion +
Focusing on effective e-commerce strategies, this track examines techniques to improve conversion rates through data-driven insights. Presentations will highlight case studies and best practices in optimizing online sales funnels.
03 Understanding Consumer Journeys in the Digital Age +
This session delves into the complexities of consumer journeys in the online landscape. Researchers will present findings on how digital touchpoints influence purchasing decisions and customer loyalty.
04 A/B Testing and Experimentation in Marketing +
This track emphasizes the importance of A/B testing in refining marketing strategies. Attendees will share methodologies and outcomes of various testing frameworks to enhance user engagement.
05 Heatmap Analysis for User Experience Optimization +
Focusing on heatmap analysis, this session investigates how visual data representation can inform website optimization efforts. Experts will discuss techniques for interpreting heatmaps to improve user experience.
06 Clickstream Data: Insights into Online Behavior +
This track examines the utilization of clickstream data to gain insights into consumer behavior patterns. Presenters will explore analytical methods for interpreting user navigation and engagement.
07 Metrics for Customer Engagement and Retention +
This session focuses on key metrics that drive customer engagement and retention in online platforms. Researchers will present frameworks for measuring and enhancing customer interactions.
08 Funnel Analysis: From Awareness to Purchase +
This track investigates the critical stages of the conversion funnel, analyzing how consumers progress from awareness to purchase. Discussions will center on identifying bottlenecks and optimizing each stage.
09 Digital Footprint: Tracking Consumer Behavior +
This session explores the concept of digital footprints and their implications for understanding consumer behavior. Presentations will highlight methods for tracking and analyzing online interactions.
10 Bounce Rate Analysis: Causes and Solutions +
Focusing on bounce rate analysis, this track addresses the factors contributing to high bounce rates on websites. Experts will share strategies for reducing bounce rates and improving site retention.
11 Data-Driven Journeys: Shaping the Future of E-commerce +
This session highlights the role of data in shaping consumer journeys within e-commerce. Participants will discuss how data analytics can inform strategic decisions and enhance the overall customer experience.