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ICABMMT · Registering as Listener

International Conference on Account-Based Marketing and Marketing Techniques

12 - 13 Jan 2027 Accra, Ghana Standard / Physical Participation
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$120
virtual · $135 in person
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Registration summary

ConferenceICABMMT
ModeStandard / Physical
ParticipationListener
Registration fee$135.00
Bank charges (5.8%)$7.83
Total payable$142.83
Includes all bank processing charges — the amount above is exactly what will be charged.

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Conference Kit / Materials
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• Conference Session Tracks •
SDGs
SDG-Aligned Research Themes

ICABMMT conference tracks support global knowledge exchange, innovation, and sustainable development priorities across diverse disciplines.

SDG 8 - Decent Work and Economic Growth SDG 9 - Industry, Innovation and Infrastructure SDG 10 - Reduced Inequalities SDG 12 - Responsible Consumption and Production
01 Innovations in Account-Based Marketing +
This track explores the latest innovations in account-based marketing strategies and their implications for businesses. Participants will discuss how these innovations differ from traditional marketing approaches.
02 Measuring Success in Account-Based Marketing +
This session focuses on the methodologies and metrics used to measure the effectiveness of account-based marketing initiatives. Attendees will examine case studies that highlight successful measurement and management practices.
03 The Synergy Between Sales and Marketing Teams +
This track investigates the collaborative dynamics between sales and marketing teams in the context of account-based marketing. Discussions will center on strategies to enhance partnership and drive business growth.
04 Client-Centric Strategies in Marketing +
This session emphasizes the importance of client-centricity in developing effective marketing strategies. Participants will analyze how insights into client needs can shape marketing efforts and improve engagement.
05 Account-Based Marketing in the IT Sector +
This track delves into the unique challenges and opportunities of implementing account-based marketing within the IT industry. Experts will share best practices and case studies relevant to technology-driven businesses.
06 Building Reputation and Relationships in Marketing +
This session focuses on the role of reputation and relationship management in account-based marketing. Participants will discuss strategies for fostering trust and long-term partnerships with clients.
07 Strategic Account Selection and Targeting +
This track examines the criteria and processes for selecting and targeting accounts in account-based marketing. Attendees will learn about segmentation strategies that enhance marketing effectiveness.
08 Integrating Technology in Account-Based Marketing +
This session explores the role of technology in enhancing account-based marketing efforts. Discussions will include tools and platforms that facilitate better targeting and measurement.
09 Challenges in Implementing Account-Based Marketing +
This track addresses the common challenges organizations face when transitioning to account-based marketing. Participants will share insights and solutions for overcoming these obstacles.
10 The Future of Account-Based Marketing +
This session looks ahead to the future trends and developments in account-based marketing. Experts will discuss how evolving market dynamics may shape the strategies and practices of tomorrow.
11 Cross-Industry Perspectives on Account-Based Marketing +
This track invites participants from various industries to share their experiences and insights on account-based marketing. The aim is to foster cross-industry learning and collaboration.