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ICDMDDM · Registering as Listener

International Conference on Database Marketing and Data Driven Marketing

26 - 27 Apr 2027 Lagos, Nigeria Standard / Physical Participation
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$120
virtual · $135 in person
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Registration summary

ConferenceICDMDDM
ModeStandard / Physical
ParticipationListener
Registration fee$135.00
Bank charges (5.8%)$7.83
Total payable$142.83
Includes all bank processing charges — the amount above is exactly what will be charged.

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Conference Kit / Materials
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• Conference Session Tracks •
SDGs
SDG-Aligned Research Themes

ICDMDDM conference tracks support global knowledge exchange, innovation, and sustainable development priorities across diverse disciplines.

SDG 8 - Decent Work and Economic Growth SDG 9 - Industry, Innovation and Infrastructure SDG 12 - Responsible Consumption and Production SDG 16 - Peace, Justice and Strong Institutions
01 Innovative Database Marketing Techniques +
This track focuses on the latest advancements in database marketing techniques and models. Participants will explore innovative strategies that enhance customer engagement and retention.
02 Statistical Modeling in Marketing Decision-Making +
This session delves into the application of statistical modeling and analysis for informed marketing decision-making. Attendees will learn how to leverage data-driven insights to optimize marketing strategies.
03 Marketing Analytics and Information Science +
This track examines the intersection of marketing analytics and information science. Discussions will highlight the importance of data management in deriving actionable marketing insights.
04 Customer Strategy Management in the Digital Age +
This session addresses the evolving landscape of customer strategy management in a data-driven environment. Experts will share best practices for aligning customer strategies with business objectives.
05 Multichannel Customer Management Strategies +
This track focuses on effective multichannel customer management strategies. Participants will explore how to integrate various channels to enhance customer experience and loyalty.
06 Social Media's Impact on Database Marketing +
This session investigates the role of social media in shaping database marketing practices. Attendees will discuss strategies for utilizing social media data to inform marketing decisions.
07 Customer Privacy and Ethical Data Use +
This track addresses the critical issues surrounding customer privacy in database marketing. Discussions will focus on ethical data use and compliance with privacy regulations.
08 Maximizing Customer Lifetime Value +
This session explores methodologies for maximizing customer lifetime value through data-driven marketing strategies. Participants will learn how to identify and nurture high-value customer segments.
09 Data Sources and Management Techniques +
This track highlights the importance of diverse data sources and effective data management techniques. Experts will share insights on optimizing data collection and storage for marketing purposes.
10 Predictive Modeling in Marketing Analytics +
This session focuses on the predictive modeling process and its applications in marketing analytics. Attendees will gain insights into statistical issues and best practices in predictive modeling.
11 Advanced Techniques in Market Basket Analysis +
This track explores advanced techniques in market basket analysis and their implications for marketing strategies. Participants will discuss collaborative filtering and other innovative approaches to enhance customer targeting.