Flex Conference (Physical / Digital)

International Conference on Behavioral Targeting and Digital Advertising - (ICBTDA-27)

14th - 15th January 2027 , Budapest - Hungary

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Call For Papers

The (ICBTDA-27) emphasizes interdisciplinary collaboration by bringing together experts from diverse fields. It encourages research that integrates multiple perspectives to address complex global challenges.

Key areas such as Data Analytics, E Commerce, Marketing are explored to promote cross-domain knowledge exchange and collaborative innovation.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Behavioral targeting strategies in advertising
  • Impact of personalization on ad effectiveness
  • Ethics of behavioral targeting practices
  • Case studies in successful digital advertising
  • Using data for targeted advertising campaigns
  • Challenges in implementing behavioral targeting
  • Role of AI in digital advertising strategies
  • Consumer perceptions of targeted ads
  • Behavioral data collection methods
  • Future trends in digital advertising
  • Integrating behavioral targeting with analytics
  • Impact of mobile on behavioral targeting
  • Behavioral targeting in social media marketing
  • Measuring effectiveness of targeted campaigns
  • Behavioral targeting for customer retention
  • Best practices for ethical targeting
  • Using behavioral insights for ad creatives
  • Impact of ad fatigue on targeting strategies
  • Behavioral targeting in e-commerce advertising
  • Emerging technologies in digital advertising

Assessment

All submissions will undergo peer review to ensure quality and interdisciplinary relevance. Accepted papers will be presented and considered for publication in journals and conference proceedings.

Registration

Registering for the conference provides access to keynote sessions, technical presentations, and networking opportunities with global experts.

Publication

Publishing through the conference enhances the visibility of your research and connects your work with a broader academic audience.