Flex Conference (Physical / Digital)

International Conference on Social Media Marketing and Data Analytics - (ICSMMDA-27)

8th - 9th January 2027 , Abuja - Nigeria

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Call For Papers

The (ICSMMDA-27) emphasizes interdisciplinary collaboration by bringing together experts from diverse fields. It encourages research that integrates multiple perspectives to address complex global challenges.

Key areas such as Data Analytics, Marketing, Business are explored to promote cross-domain knowledge exchange and collaborative innovation.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Social media analytics for marketing strategies
  • Impact of influencers on consumer behavior
  • Data-driven content marketing approaches
  • Measuring ROI of social media campaigns
  • Trends in social media advertising effectiveness
  • Ethics of data collection in marketing
  • Role of big data in social media insights
  • Engagement metrics for social media success
  • Case studies in successful social media strategies
  • Social listening tools for brand management
  • Impact of user-generated content on brands
  • Social media crisis management strategies
  • Visual storytelling in social media marketing
  • Targeting and segmentation in social media
  • Emerging platforms for social media marketing
  • Cross-channel marketing integration techniques
  • Social media trends influencing consumer decisions
  • Data privacy concerns in social media marketing
  • Future of social media analytics tools
  • Innovative strategies for social media engagement

Assessment

All submissions will undergo peer review to ensure quality and interdisciplinary relevance. Accepted papers will be presented and considered for publication in journals and conference proceedings.

Registration

Registering for the conference provides access to keynote sessions, technical presentations, and networking opportunities with global experts.

Publication

Publishing through the conference enhances the visibility of your research and connects your work with a broader academic audience.