Flex Conference (Physical / Digital)

International Conference on Integrated Marketing Communications and Strategy - (ICIMCAS-26)

20th - 21st November 2026 , Milan - Italy

Registration Options

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Call For Papers

The (ICIMCAS-26) emphasizes interdisciplinary collaboration by bringing together experts from diverse fields. It encourages research that integrates multiple perspectives to address complex global challenges.

Key areas such as Marketing are explored to promote cross-domain knowledge exchange and collaborative innovation.

Authors are invited to submit papers addressing, but not limited to, the following areas:

  • Integrated marketing communications strategies
  • Role of branding in marketing communications
  • Impact of digital media on communication strategies
  • Cross-channel marketing integration techniques
  • Consumer engagement through integrated campaigns
  • Measuring effectiveness of marketing communications
  • Ethics in integrated marketing practices
  • Trends in corporate communication strategies
  • Crisis communication in marketing
  • Impact of social media on brand communication
  • Content marketing in integrated strategies
  • Future of integrated marketing communications
  • Customer journey and communication touchpoints
  • Data-driven approaches to communication strategies
  • Challenges in integrated marketing execution
  • Brand storytelling in marketing communications
  • Emerging technologies in marketing communications
  • Global perspectives on integrated marketing
  • Case studies in successful integration
  • Role of analytics in communication strategies

Assessment

All submissions will undergo peer review to ensure quality and interdisciplinary relevance. Accepted papers will be presented and considered for publication in journals and conference proceedings.

Registration

Registering for the conference provides access to keynote sessions, technical presentations, and networking opportunities with global experts.

Publication

Publishing through the conference enhances the visibility of your research and connects your work with a broader academic audience.